Auckland Natural Health Products Business Wins Two Major International Awards In Quick Succession

An Auckland business – Anagenix – has won two major
international awards in quick succession for an innovative
ingredient made from organically-grown gold kiwifruit. The
ingredient is used in prebiotic products, which promote gut
health by providing food and fibre for gut-friendly
bacteria.

The Asia-Pacific region’s probiotics
market is predicted to grow from $17.5bn in 2018 to more
than $25bn by 2025, while the prebiotic market is set to
enjoy almost double-digit CAGR (compound annual growth rate)
over the period, as benefits far beyond digestive health are
more widely understood.

New Zealand-owned Anagenix
manufactures and markets high-quality
scientifically-formulated prebiotic and other ingredients
used by health supplement and nutraceutical manufacturers.
Its products are locally grown kiwifruit and
boysenberry-apple powders, gently processed from non-GMO
whole fruits, to retain a high level of bioactivity. The
company’s products are also BioGrow NZ organic certified,
halal and kosher.

Its Livaux prebiotic ingredient was
this week awarded the Prebiotic of the Year by the
Asia-Pacific region’s leading supplements, health and
nutrition publication NutraIngredients Asia. In July
it also won the sister publication’s Prebiotic of the Year
award in the United States.

This year’s
NutraIngredients Asia awards received a record number of
entries. When conferring the Best ingredient of the Year
award for prebiotics, judges comment they were impressed
with Livaux’s clinical evidence, commercial strategy and
the product’s back story.

Anagenix General Manager
Chris Johnson says: “We are very excited to win this award
as well as the USA one. Winning in both continents enforces
Livaux’s position globally.

“The Anagenix team has
been working on Livaux, building the science and marketing
portfolio to back up the product for the last four
years.”

Mr Johnson describes Livaux as a
“precision prebiotic” in that the prebiotic effect is
targeted to support the growth of Faecalibacterium
prausnitzii (F.prau), which is low in people
suffering from IBS, IBD and Crohn’s disease. As an
extremely oxygen sensitive bacteria, F.prau cannot be
taken as a probiotic supplement. Consumers who want to
improve their gut health and promote the growth of their
resident F.prau, therefore need to take a prebiotic
like Livaux.

“As a whole-fruit solution, it is safe
and effective for children and adult formulas, including for
specific health conditions such as IBS, IBD (Crohn’s
disease and ulcerative colitis) and celiac disease
sufferers.

Livaux is as an active ingredient to
support microbiome and repair digestive health in products
in manufactured and sold in USA, New Zealand, Korea, Taiwan,
Singapore and China.

It is available in New Zealand by
way of Lifestream’s Kiwi Bio Boost and Kiwi Bio Boost Kids
products, which both contain it as the active
ingredient.

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