UAE’s And Us and Impact BBDO each garnered three Lions. For Impact BBDO one of its three Lions is a Grand Prix. Wunderman Saudi Arabia won the region’s other Grand Prix.
Impact BBDO and Leo Burnett, Lebanon also won a Gold as did SA’s Ogilvy and Joe Public (Young Lions).
The most successful campaigns are Baby Shop’s Frequencies of Peace and Heinz’s The Heinzjack won the most Lions (three a piece).
In total the UAE won 21 Lions, South Africa eight and Kenya and Saudi Arabia two each.
Agency
Bronze Lion
Silver Lion
Gold Lion
Grand Prix
Total
‿ And Us, Dubai UAE
2
1
3
FCB Africa, Johannesburg SA
1
1
FP7 McCann, Dubai UAE
6
2
8
FP7 McCann, Dubai UAE Initivate MENA, DubaiUAE
1
1
Grid Worldwide, Johannesburg SA
1
1
Havas Middle East, Dubai / Red Havas Middle East, Dubai UAE
1
1
Impact BBDO, Dubai UAE
1
1
1
3
Joe Public
1
1
Leo Burnett, Beirut, Lebanon / Leo Burnett, Jeddah, Saudi Arabia, / Remie AKL Production Beirut / MTV – Studiovision, Beirut
1
1
2
Leo Burnett, Dubai UAE
2
2
Ogilvy Johannesburg SA and Romance Films, Cape Town SA
1
1
Ogilvy, Cape Town SA
1
1
1
3
Promise, Johannesburg SA
1
1
Promise, Johannesburg SA & The Media Shop, Johannesburg
1
1
Saatchi & Saatchi ME, Dubai UAE
2
2
ScanAd, Nairobi Kenya and Hill+Knowlton Strategies, Nairobi, Kenya
1
1
2
Wunderman Thompson, Riyadh, Saudi Arabia
1
1
X3M Ideas, Lagos Nigeria
1
1
Total
20
9
4
2
35
Award
Agency
Category
Sub-category
Campaign
Grand Prix
Impact BBDO, Dubai UAE
Print & publishing
Local Brand
Newspapers, Inside the Newspaper Edition, Annahar Newspaper
Grand Prix
Wunderman Thompson, Riyadh, Saudi Arabia
Experience: Creative Commerce
Targeting, Insights and Personalisation
The Subconscious order, Hunger Station, Hunger Station Delivery App
Gold Lion
Impact BBDO, Dubai UAE
Glass: The Lion for Change
Schoolgirl Newscasters, EBM Girls Education
Gold Lion
Joe Public
Young Lions
Bernice Puleng Mosala and Raphael Janan Kuppasamy
Gold Lion
Leo Burnett, Beirut Lebanon, / Remie AKL Production Beirut / MTV – Studiovision, Beirut
Entertainment
Fiction Film: Up to 5 minutes
Dirty Laundry, Abaad Resource Center for Gender Equality, Abaad Gender Equality NGO
Gold Lion
Ogilvy, Cape Town SA
Outdoor
Corporate purpose & social responsibility
Bread of the Nation, AB InBev SA, Castle Lager
Silver Lion
Leo Burnett, Dubai UAE
Experience: Creative Commerce
Social behaviour & cultural insight
Self-Check out, K-Lynn
Silver Lion
Leo Burnett, Dubai UAE
Strategy: Creative Strategy
Experience and Relationship Models
Self-Check out, K-Lynn
Silver Lion
‿ And Us, Dubai UAE
Health: Health & wellness
OTC products / devices
Sole Music, Sole Music
Silver Lion
FCB Africa, Johannesburg SA
Craft: Design
Rebrand / Refresh of an Existing Brand
Dyicta Digital Youth ICT Academy rebrand / Refresh of an existing brand
Silver Lion
FP7 McCann, Dubai / McCann Health, Dubai UAE
Engagement; Creative Data
Social media & insight
Wall Street Balls, Testicular Cancer Society, Testicular Cancer Awareness
Silver Lion
FP7 McCANN, Dubai UAE
Outdoor
Live advertising and events
The Heinzjack, Heinz, Heinz ketchup
Silver Lion
Ogilvy Cape Town, SA
Craft: Industry
Outdoor
The Blind Spot, Volkswagen SA, Volkswagen Service
Silver Lion
Promise, Johannesburg SA & The Media Shop, Johannesburg
Engagement: Media
Use of print
Plan (A) AfriSam , Blackstudio, AfriSam, Cemen
Silver Lion
ScanAd, Nairobi Kenya and Hill+Knowlton Strategies, Nairobi, Kenya
Engagement PR
Social Behaviour
Stain not shame, Zeva Fashion, ScanAd
Bronze Lion
Impact BBDO, Dubai, UAE
Strategy: Creative Strategy
Corporate Purpose & Social Responsibility
The Elections Edition, Annahar Newspaper
Bronze Lion
Saatchi & Saatchi ME, Dubai UAE
Experience: Creative Commerce
Social behaviour & cultural insight
Time to read, Kinokuniya Bookstore
Bronze Lion
‿ And Us, Dubai UAE
Craft: Design
UX, UI & Journey Design
The Undeniable Street View, United 24, Nova Ukraine, Voice of Children
Bronze Lion
‿ And Us, Dubai UAE
Craft: Design
Special Editions & Bespoke Items
One Star Cookbook, delivered quality guaranteed
Bronze Lion
FP7 McCann, Dubai / McCann Health, Dubai UAE
Engagement: Lions Direct
Healthcare
Wall Street Balls, Testicular Cancer Society, Testicular Cancer Awareness
Bronze Lion
FP7 McCann, Dubai UAE
Craft: Industry
Packaging design
Ketch-up & Down, Heinz, Heinz Ketchup
Bronze Lion
FP7 McCann, Dubai UAE
Entertainment: Music
se of Original Composition)
Frequencies of Peace, Baby shop
Bronze Lion
FP7 McCann, Dubai UAE
Outdoor
Ambient outdoor
The Heinzjack, Heinz, Heinz ketchup, FP7 McCann, Dubai UAE
Bronze Lion
FP7 McCann, Dubai UAE
Radio & audio
Retail
Frequencies of Peace, Baby Shop
Bronze Lion
FP7 McCANN, Dubai UAE
Experience: Brand experience and activation
Guerrilla Marketing & Stunts
The Heinzjack, Heinz, Heinz ketchup
Bronze Lion
FP7 McCann, Dubai UAE Initivate MENA, DubaiUAE
Engagement: Lions: Media
Use of audio platforms
Frequencies of Peace, Baby Shop, FP7 McCann, Dubai UAE Initivate MENA
Bronze Lion
Grid Worldwide, Johannesburg SA
Craft: Design
Sustainable packaging
Bee & Bee Inverroche, Inverroche Classic
Bronze Lion
Havas Middle East, Dubai / Red Havas Middle East, Dubai UAE
Engagement: PR
Cultrural insight
Superstar Ravi, Adidas, Adidas Originals
Bronze Lion
Leo Burnett, Beirut, Lebanon / Leo Burnett, Jeddah, Saudi Arabia
Engagement: Media
Use of events & stunts
The Currency of Corruption, Transparency International Lebanon, – No Corruption (TI-LB) Anti-corruption NGO
Bronze Lion
Ogilvy Johannesburg SA and Romance Films, Cape Town SA
Film
Retail
Anything for the Taste KFC
Bronze Lion
Ogilvy, Cape Town SA
Outdoor
Ambient outdoor
The Blind Spot, Volkswagen SA, Volkswagen Service
Bronze Lion
Promise, Johannesburg SA
Print & publishing
Single market campaign
Plan (A) AfriSam , Blackstudio, AfriSam Cement
Bronze Lion
Saatchi & Saatchi ME, Dubai UAE
Health: Health & wellness
Fundraising & advocacy
Empty Plates, UAE Government Media Office
Bronze Lion
ScanAd, Nairobi Kenya and Hill+Knowlton Strategies, Nairobi, Kenya
Glass: The Lion for Change
Stain not shame, Zeva Fashion, ScanAd
Bronze Lion
X3M Ideas, Lagos Nigeria
Health: Health & wellness
Non-profit / Foundation-led education & awareness
The Soot Life Expectancy, the Extra Step Initiative, Public Health
Campaign
Bronze Lion
Silver Lion
Gold Lion
Grand Prix
Total
Anything for the Taste KFC
1
1
Bee & Bee Inverroche, Inverroche Classic
1
1
Bernice Puleng Mosala and Raphael Janan Kuppasamy
1
1
Bread of the Nation, AB InBev SA, Castle Lager
1
1
Dirty Laundry, Abaad Resource Center for Gender Equality, Abaad Gender Equality NGO
1
1
Dyicta Digital Youth ICT Academy rebrand / Refresh of an existing brand
1
1
Empty Plates, UAE Government Media Office
1
1
Frequencies of Peace, Baby shop
3
3
Ketch-up & Down, Heinz, Heinz Ketchup
1
1
Newspapers, Inside the Newspaper Edition, Annahar Newspaper
1
1
One Star Cookbook, delivered quality guaranteed
1
1
Plan (A) AfriSam , Blackstudio, AfriSam Cement
1
1
2
Schoolgirl Newscasters, EBM Girls Education
1
1
Self-Check out, K-Lynn
2
2
Sole Music, Sole Music
1
1
Stain not shame, Zeva Fashion, ScanAd
1
1
2
Superstar Ravi, Adidas, Adidas Originals
1
1
The Blind Spot, Volkswagen SA, Volkswagen Service
1
1
2
The Currency of Corruption, Transparency International Lebanon, – No Corruption (TI-LB) Anti-corruption NGO
1
1
The Elections Edition, Annahar Newspaper
1
1
The Heinzjack, Heinz, Heinz ketchup
2
1
3
The Soot Life Expectancy, the Extra Step Initiative, Public Health
1
1
The Subconscious order, Hunger Station, Hunger Station Delivery App
1
1
The Undeniable Street View, United 24, Nova Ukraine, Voice of Children
1
1
Time to read, Kinokuniya Bookstore
1
1
Wall Street Balls, Testicular Cancer Society, Testicular Cancer Awareness
1
1
2
Total
20
9
4
2
35
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