Immune Health Supplements Market Size 2020, Global Trends, Industry Share, Growth Drivers, Business Opportunities and Demand Forecast to 2027

Drivers and Restraints-

A Need to Reconsider Health Owing to COVID-19 will Skyrocket Demand

The COVID-19 pandemic is surging the demand for immune health supplements across the globe. This growth is attributable to the rising reconsideration of health and well-being by the masses.They are persistently striving to dodge any type of infectious disease by consuming immunity boosters equipped with omega-3 fatty acids, mineral supplements, herbal extracts, and vitamins. One of the significant challenges that may occur is the disruptions in the supply chain network. The Nutrition Business Journalmentioned that in April 2020, the purchase of these health supplements increased at a fast pace.

However, some of these supplements may cause adverse effects if blended with other medicines or consumed before surgery. Many of these products remain untested on pregnant ladies and children. This is a major factor that may hamper the immune health supplements market growth during the forthcoming years.

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Competitive Landscape-

Key Players Aim to Gain Competitive Edge by Developing Novel Supplements

The companies present in the market are mainly focusing on scientific researchactivities to develop innovative immune health supplements for generating more sales. Some of them are also adopting the strategy of mergers and acquisitions to strengthen their product portfolio. Below are two of the latest industry developments:

• May 2020: Ancient Nutrition launched a new range of SBO Probioticsconsisting of four innovative products, namely, Men’s and Women’s, Gut Restore, and Ultimate. These are created by combining superfoods and strain-diverse soil-based organisms (SBO) probiotics. These would help in supporting the immune system and gut health.

• April 2020: Royal DSM successfully acquired Glycom A/S, a supplier of Human Milk Oligosaccharides (HMO). The deal required an investment of €765 million.It would aid Royal DSM in adding HMOs to its product offerings and in providing novel solutions to its consumers.

Fortune Business Insights™ lists out the names of all the immune health supplements producers operating in the global market. They are as follows:

• Herbalife Nutrition (California, United States)

• Nutramax Laboratories (Maryland, United States)

• BioGaia (Stockholm, Sweden)

• Blackmores Limited (New South Wales, Australia)

• Glanbia, Plc (Kilkenny, Ireland)

• Royal DSM (Heerlen, Netherlands)

• Alticor Inc. (Amway) (Michigan, United States)

• USANA Health Sciences (Utah, United States)

• Bayer AG (Leverkusen, Germany)

• NOW Foods (Illinois, United States)

• Pfizer (New York, United States)

• Other key market players

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GlobalImmune Health Supplements MarketSegmentation :

By Ingredient Type

• Vitamins

• Minerals

• Herbal Botanical Extracts

• Probiotics

• Amino Acids

• Omega 3-fatty acids

• Others

By Form

• Soft Gels/Capsules

• Tablets

• Powder

• Liquids

• Others

By Source Type

By Distribution Channel

• Pharmacies and Drug Stores

• Hypermarket/Supermarket

• Online Stores

• Specialty Store

• Others

By Geography

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