11 virtual fitness companies vying to compete with Peloton’s winning membership model and cash in on the at-home exercise boom

• On-demand and virtual fitness has never been more popular, as the pandemic drastically changes the way Americans stay fit. 
• While Peloton continues to dominate the at-home fitness market, several digital fitness programs — both new and existing — are looking to cash in on the on-demand exercise boom. 
• We took a closer look at 11 of the most popular virtual fitness membership programs. 
• Visit Business Insider’s homepage for more stories.

 

Gone are the days of traditional gym memberships, as Americans enter the era of the virtual, at-home fitness movement buoyed by the pandemic.

On-demand fitness platforms have never been so popular, nor so ubiquitous. Though digital fitness has been on the rise in recent years, the coronavirus outbreak has put fledgling virtual companies on the map while prompting the rise of a slew of new platforms designed to help Americans stay fit while cooped up at home. 

These programs vary in price and types of workouts, but most are designed to bring streaming fitness classes directly into living rooms, with little to no additional equipment required. And while past decades have brought the likes of Jane Fonda, Richard Simmons, and Billy Blanks into our homes, today there are more options and different types of classes at consumers’ disposal than ever before. 

The breadth of new options, however, hasn’t stopped Peloton from dominating the virtual fitness market, with sales skyrocketing by 172% year-over-year and overwhelming demand for its stationary bikes causing mass delivery delays.

Companies ranging from tech giant Apple to StretchIt — an emerging app dedicated entirely to stretching — are vying for a piece of the at-home fitness market. We took a closer look at 11 virtual fitness membership programs looking to cash in on the at-home fitness boom.